{
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    "display_name": "Lead Qualification",
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    "short_definition": "Lead qualification assesses whether a prospect is a good fit and ready to buy, so sales effort is focused effectively.",
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  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "Lead qualification assesses whether a prospect is a good fit and ready to buy, so sales effort is focused effectively.",
      "items": []
    },
    "formula": null,
    "boundary": null,
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "Lead qualification uses criteria such as budget, authority, need, and timing (e.g., BANT) or fit to an ideal customer profile. The goal is to prioritize high-potential leads and avoid wasting sales time on poor fit. Clear qualification standards reduce friction between marketing and sales.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": "Determines which leads sales should prioritize. Defines the handoff rules between marketing and sales. Reduces cost by limiting effort on low-fit prospects.",
        "items": [
          "Determines which leads sales should prioritize.",
          "Defines the handoff rules between marketing and sales.",
          "Reduces cost by limiting effort on low-fit prospects."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Qualification criteria should be explicit and shared.",
          "Fit to ICP is often the strongest predictor of success.",
          "Combine scoring with human judgment for accuracy.",
          "Over-strict rules can shrink pipeline unnecessarily.",
          "Qualification criteria should be reviewed as markets change."
        ]
      }
    ],
    "misunderstandings": [
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "Every lead deserves equal sales effort.",
          "Qualification is only a sales task; marketing must support it.",
          "Once qualified, a lead’s status never changes."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "A SaaS firm scores leads based on industry fit and engagement. Only leads above a threshold are passed to sales, which raises close rates and reduces time spent on low-value prospects. Quarterly reviews adjust the criteria as the product moves upmarket. The team reviews outcomes with stakeholders and updates the plan, which stabilizes results over time.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": "Compare Lead Qualification with adjacent concepts before deciding. Lead Qualification | Current concept | Use when the team needs the primary decision lens Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail General vocabulary | Broad explanation | Use only for orientation, not final decision-making",
        "items": [
          "Lead Qualification | Current concept | Use when the team needs the primary decision lens",
          "Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail",
          "General vocabulary | Broad explanation | Use only for orientation, not final decision-making"
        ]
      }
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    "faq": [
      {
        "question": "When should I use Lead Qualification?",
        "answer": "Use it when the team needs to decide scope, priority, owner, or trade-off, not when it only needs a short definition."
      },
      {
        "question": "What makes Lead Qualification useful in practice?",
        "answer": "It becomes useful when it is tied to evidence, a decision owner, and a concrete next operating choice."
      },
      {
        "question": "What should I avoid?",
        "answer": "Avoid using the term as a label without clarifying assumptions, boundaries, and how success will be judged."
      }
    ]
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