{
  "schema_version": "core-reviewed-term-ai-handoff-v1",
  "version": "core-reviewed-term-ai-handoff-v1",
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  "distribution": "per_term_read_only_ai_handoff",
  "no_write_operations": true,
  "canonical": {
    "url": "https://core.yogoq.com/en-US/core/lead",
    "slug": "lead",
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  "summary": {
    "schema_version": "core-reviewed-term-summary-v1",
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    "canonical_slug": "lead",
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    "locale": "en-US",
    "display_name": "Lead",
    "english_name": null,
    "abbreviation": null,
    "short_definition": "A lead is an early-stage contact showing interest.It centers on relationship building and value communication.",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "version": "core-reviewed-term-summary-v1",
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  },
  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "A lead is an early-stage contact showing interest.It centers on relationship building and value communication.",
      "items": []
    },
    "formula": null,
    "boundary": null,
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "A lead is a contact or organization that has shown initial interest and requires qualification before becoming a prospect.It spans prospecting, qualification, proposal, and agreement, with long-term relationships as a key factor.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": "Shared qualification criteria improve prioritization and resource allocation. Agreed next steps keep opportunities moving and reduce stall. Recorded context improves handoffs and consistency across teams.",
        "items": [
          "Shared qualification criteria improve prioritization and resource allocation.",
          "Agreed next steps keep opportunities moving and reduce stall.",
          "Recorded context improves handoffs and consistency across teams."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Capture customer problems and desired outcomes to anchor proposals.",
          "Clarify decision makers and influencers to speed agreement.",
          "State next actions and timelines to prevent stagnation.",
          "Confirm success criteria and buying triggers to avoid misfit.",
          "Document learning so future cycles improve."
        ]
      }
    ],
    "misunderstandings": [
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "Talking more does not equal progress without commitments.",
          "Generic scripts can backfire if they ignore context.",
          "Short-term wins can undermine long-term relationships."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "Example: Register a content-download contact as a lead, then qualify it through outreach.Create a proposal tied to the customer's decision criteria and quantify ROI.Follow up to address objections and secure the next commitment.After closing, verify adoption and highlight value delivered.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": "Compare Lead with adjacent concepts before deciding. Lead | Current concept | Use when the team needs the primary decision lens Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail General vocabulary | Broad explanation | Use only for orientation, not final decision-making",
        "items": [
          "Lead | Current concept | Use when the team needs the primary decision lens",
          "Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail",
          "General vocabulary | Broad explanation | Use only for orientation, not final decision-making"
        ]
      }
    ],
    "faq": [
      {
        "question": "When should I use Lead?",
        "answer": "Use it when the team needs to decide scope, priority, owner, or trade-off, not when it only needs a short definition."
      },
      {
        "question": "What makes Lead useful in practice?",
        "answer": "It becomes useful when it is tied to evidence, a decision owner, and a concrete next operating choice."
      },
      {
        "question": "What should I avoid?",
        "answer": "Avoid using the term as a label without clarifying assumptions, boundaries, and how success will be judged."
      }
    ]
  },
  "sources": {
    "source_refs": [
      "concept:lead:en-US",
      "concept:lead:ja-JP",
      "core-term-page-500:concept:lead"
    ],
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      {
        "label": "Principles of Marketing (Open Textbook Library)",
        "url": "https://open.umn.edu/opentextbooks/textbooks/principles-of-marketing",
        "kind": "tier_s"
      },
      {
        "label": "Principles of Management (OpenStax)",
        "url": "https://openstax.org/details/books/principles-management",
        "kind": "tier_s"
      }
    ]
  },
  "related_terms": [
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      "title": "Leading Indicator",
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      "canonical_slug": "lag-indicator",
      "canonical_url": "https://core.yogoq.com/en-US/core/lag-indicator",
      "title": "Lagging Indicator",
      "relation_type": "used_together"
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    {
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      "canonical_slug": "3c-analysis",
      "canonical_url": "https://core.yogoq.com/en-US/core/3c-analysis",
      "title": "3C Analysis",
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      "canonical_slug": "a-b-testing",
      "canonical_url": "https://core.yogoq.com/en-US/core/a-b-testing",
      "title": "A/B Testing",
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  "quality": {
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "source_count": 2,
    "last_reviewed_at": "2026-05-10T00:00:00.000Z",
    "trust_policy_version": "core-trust-policy-v1-2026-06-22"
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  "limitations": {
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    "professional_advice_boundary": "reference_only_not_professional_advice",
    "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.",
    "items": [
      "Public pages support general understanding and practical context; they are not professional advice for individual cases.",
      "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.",
      "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence."
    ]
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}
