{ "schema_version": "core-reviewed-term-ai-handoff-v1", "version": "core-reviewed-term-ai-handoff-v1", "contract_status": "preview", "distribution": "per_term_read_only_ai_handoff", "no_write_operations": true, "canonical": { "url": "https://core.yogoq.com/en-US/core/market-research", "slug": "market-research", "locale": "en-US" }, "summary": { "schema_version": "core-reviewed-term-summary-v1", "term_id": "f0bed189-3da3-58b2-a5b3-480754b74a17", "canonical_slug": "market-research", "canonical_url": "https://core.yogoq.com/en-US/core/market-research", "locale": "en-US", "display_name": "Market Research", "english_name": null, "abbreviation": null, "short_definition": "Market Research is a practical decision page for shaping evidence base for market choices. It helps teams decide whether a market, segment, message, or product assumption is strong enough to act on while making customer…", "quality": "reviewed", "publication_status": "published_reviewed", "version": "core-reviewed-term-summary-v1", "last_reviewed_at": "2026-05-14T00:00:00.000Z", "sources_count": 2, "limitations_key": "core-trust-policy-v1-2026-06-22" }, "content": { "definition": { "key": "definition", "title": "一言でいうと", "text": "Market Research is a practical decision page for shaping evidence base for market choices. It helps teams decide whether a market, segment, message, or product assumption is strong enough to act on while making customer problem frequency, willingness to pay, competitive alternatives, and sample quality visible before resources are committed.", "items": [] }, "formula": null, "boundary": null, "usage": [ { "key": "meaning", "title": "意味", "text": "Market Research defines the working concept used to manage market evidence base. In practice, it helps leaders decide whether a market, segment, message, or product assumption is strong enough to act on, and it sets a boundary between evidence gathering and the strategic decision that uses it. The page should be used as decision support: it names the evidence, trade-offs, owners, and review points needed to avoid treating small anecdotes as representative demand.", "items": [] }, { "key": "usage", "title": "役立つ場面", "text": "Market Research changes decisions by making customer problem frequency, willingness to pay, competitive alternatives, and sample quality explicit before teams commit budget, roadmap, sales, or customer resources. It clarifies between evidence gathering and the strategic decision that uses it, so teams can decide what is in scope, what is deferred, and what evidence is still missing. For Market Research, this reduces rework because teams compare adjacent concepts, record assumptions, and review whether the chosen action changed customer or business behavior.", "items": [ "Market Research changes decisions by making customer problem frequency, willingness to pay, competitive alternatives, and sample quality explicit before teams commit budget, roadmap, sales, or customer resources.", "It clarifies between evidence gathering and the strategic decision that uses it, so teams can decide what is in scope, what is deferred, and what evidence is still missing.", "For Market Research, this reduces rework because teams compare adjacent concepts, record assumptions, and review whether the chosen action changed customer or business behavior." ] }, { "key": "usage", "title": "使い方のポイント", "text": null, "items": [ "Define the decision before collecting data.", "Use more than one evidence source when the decision is expensive.", "Separate stated preference from observed behavior.", "Record sample bias and unanswered questions.", "Convert findings into a decision, not a research archive." ] } ], "misunderstandings": [ { "key": "misunderstandings", "title": "よくある誤解 / 落とし穴", "text": null, "items": [ "Market research is not only a survey; interviews, usage data, and secondary data can all matter.", "Large sample size does not fix the wrong sample.", "Research that never changes a decision is documentation, not decision support." ] } ], "examples": [ { "key": "examples", "title": "最小例", "text": "A team interviews twenty procurement leaders and compares the findings with survey and search data before choosing an enterprise segment. The team writes the decision boundary, gathers evidence on customer problem frequency, willingness to pay, competitive alternatives, and sample quality, compares adjacent concepts, and chooses one operating change to test. In the Market Research review, the team keeps the parts that changed customer behavior and retires assumptions that were only internally persuasive.", "items": [] } ], "comparisons": [ { "key": "comparisons", "title": "似ている言葉との違い", "text": "Customer discovery | Explores problem and buyer language | Market research also sizes and compares the wider opportunity Competitive analysis | Studies alternatives | Market research combines alternatives with customer evidence Analytics dashboard | Tracks existing behavior | Market research can test markets not yet served", "items": [ "Customer discovery | Explores problem and buyer language | Market research also sizes and compares the wider opportunity", "Competitive analysis | Studies alternatives | Market research combines alternatives with customer evidence", "Analytics dashboard | Tracks existing behavior | Market research can test markets not yet served" ] } ], "faq": [ { "question": "What decision should market research support?", "answer": "It should support a specific market, segment, positioning, pricing, or product investment decision." }, { "question": "How much research is enough?", "answer": "Enough research means the remaining uncertainty is smaller than the cost of delaying the decision." }, { "question": "What is the biggest risk in market research?", "answer": "The biggest risk is drawing confident conclusions from a biased sample or from customers whose behavior is not representative." } ] }, "sources": { "source_refs": [ "concept:business-concept-0234:en-US", "concept:business-concept-0234:ja-JP", "manual_promotion_packet:synthetic-business-concepts-batch4-2026-04-28" ], "visible_sources": [ { "label": "Principles of Marketing (OpenStax)", "url": "https://openstax.org/details/books/principles-marketing", "kind": "tier_s" }, { "label": "Wikipedia reference: Market Research", "url": "https://en.wikipedia.org/wiki/Market_research", "kind": "supplemental" } ] }, "related_terms": [ { "topic_id": "f0a242a2-31f4-5f47-be78-ac75f69d2bc3", "canonical_slug": "market-segmentation-refresh", "canonical_url": "https://core.yogoq.com/en-US/core/market-segmentation-refresh", "title": "Market Segmentation Refresh", "relation_type": "next" }, { "topic_id": "c70d8ad3-e8d8-5e81-b74a-d99374725f73", "canonical_slug": "customer-segmentation", "canonical_url": "https://core.yogoq.com/en-US/core/customer-segmentation", "title": "Customer Segmentation", "relation_type": "used_together" }, { "topic_id": "2ecc31c2-da0e-56cb-b111-25152941ebb2", "canonical_slug": "targeting", "canonical_url": "https://core.yogoq.com/en-US/core/targeting", "title": "Targeting", "relation_type": "used_together" } ], "quality": { "quality": "reviewed", "publication_status": "published_reviewed", "source_count": 2, "last_reviewed_at": "2026-05-14T00:00:00.000Z", "trust_policy_version": "core-trust-policy-v1-2026-06-22" }, "limitations": { "policy_version": "core-trust-policy-v1-2026-06-22", "professional_advice_boundary": "reference_only_not_professional_advice", "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.", "items": [ "Public pages support general understanding and practical context; they are not professional advice for individual cases.", "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.", "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence." ] } }