{ "schema_version": "core-reviewed-term-ai-handoff-v1", "version": "core-reviewed-term-ai-handoff-v1", "contract_status": "preview", "distribution": "per_term_read_only_ai_handoff", "no_write_operations": true, "canonical": { "url": "https://core.yogoq.com/en-US/core/pirate-metrics", "slug": "pirate-metrics", "locale": "en-US" }, "summary": { "schema_version": "core-reviewed-term-summary-v1", "term_id": "ff74fe59-1bce-527d-b4b3-c0323e0a17ce", "canonical_slug": "pirate-metrics", "canonical_url": "https://core.yogoq.com/en-US/core/pirate-metrics", "locale": "en-US", "display_name": "Pirate Metrics (AARRR Funnel)", "english_name": null, "abbreviation": null, "short_definition": "Pirate Metrics (AARRR) breaks growth into Acquisition, Activation, Retention, Referral, and Revenue to locate bottlenecks.", "quality": "reviewed", "publication_status": "published_reviewed", "version": "core-reviewed-term-summary-v1", "last_reviewed_at": "2026-05-14T00:00:00.000Z", "sources_count": 3, "limitations_key": "core-trust-policy-v1-2026-06-22" }, "content": { "definition": { "key": "definition", "title": "一言でいうと", "text": "Pirate Metrics (AARRR) breaks growth into Acquisition, Activation, Retention, Referral, and Revenue to locate bottlenecks.", "items": [] }, "formula": null, "boundary": null, "usage": [ { "key": "meaning", "title": "意味", "text": "Pirate Metrics is a funnel framework that organizes user behavior into five stages: Acquisition, Activation, Retention, Referral, and Revenue. It helps teams diagnose where growth is leaking and prioritize improvements. Clear definitions for each stage keep metrics consistent and actionable.", "items": [] }, { "key": "usage", "title": "役立つ場面", "text": "Identifies which stage needs investment and which metrics matter. Sets stage-specific KPIs and targets for teams. Determines whether product, marketing, or success work is the top priority.", "items": [ "Identifies which stage needs investment and which metrics matter.", "Sets stage-specific KPIs and targets for teams.", "Determines whether product, marketing, or success work is the top priority." ] }, { "key": "usage", "title": "使い方のポイント", "text": null, "items": [ "Define activation precisely to avoid misleading results.", "Weak retention undermines improvements in acquisition.", "Referral depends on user value and trust.", "Revenue is a late-stage metric; upstream fixes often drive it.", "Stage definitions should be reviewed as the product evolves." ] } ], "misunderstandings": [ { "key": "misunderstandings", "title": "よくある誤解 / 落とし穴", "text": null, "items": [ "The same AARRR metrics apply to every business without adjustment.", "Acquisition is always the main problem.", "Once set, AARRR metrics never need revision." ] } ], "examples": [ { "key": "examples", "title": "最小例", "text": "An education app maps its funnel and finds low activation: only 35% complete the first lesson. The team simplifies onboarding and adds reminders. Activation improves to 55%, which lifts retention and revenue without increasing ad spend. The team reviews outcomes with stakeholders and updates the plan, which stabilizes results over time.", "items": [] } ], "comparisons": [ { "key": "comparisons", "title": "似ている言葉との違い", "text": "Compare Pirate Metrics (AARRR Funnel) with adjacent concepts before deciding. Pirate Metrics (AARRR Funnel) | Current concept | Use when the team needs the primary decision lens Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail General vocabulary | Broad explanation | Use only for orientation, not final decision-making", "items": [ "Pirate Metrics (AARRR Funnel) | Current concept | Use when the team needs the primary decision lens", "Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail", "General vocabulary | Broad explanation | Use only for orientation, not final decision-making" ] } ], "faq": [ { "question": "When should I use Pirate Metrics (AARRR Funnel)?", "answer": "Use it when the team needs to decide scope, priority, owner, or trade-off, not when it only needs a short definition." }, { "question": "What makes Pirate Metrics (AARRR Funnel) useful in practice?", "answer": "It becomes useful when it is tied to evidence, a decision owner, and a concrete next operating choice." }, { "question": "What should I avoid?", "answer": "Avoid using the term as a label without clarifying assumptions, boundaries, and how success will be judged." } ] }, "sources": { "source_refs": [ "concept:pirate-metrics:en-US", "concept:pirate-metrics:ja-JP", "core-term-page-500:concept:pirate-metrics" ], "visible_sources": [ { "label": "Entrepreneurship (OpenStax)", "url": "https://openstax.org/details/books/entrepreneurship", "kind": null }, { "label": "Principles of Marketing (Open Textbook Library)", "url": "https://open.umn.edu/opentextbooks/textbooks/principles-of-marketing", "kind": "tier_s" }, { "label": "Principles of Management (OpenStax)", "url": "https://openstax.org/details/books/principles-management", "kind": "tier_s" } ] }, "related_terms": [ { "topic_id": "a2a8ee43-823b-59b4-9259-68920ca80ba1", "canonical_slug": "pivot", "canonical_url": "https://core.yogoq.com/en-US/core/pivot", "title": "Pivot", "relation_type": "next" }, { "topic_id": "3b0083a6-8754-52ca-a5aa-3f4fa60da5a6", "canonical_slug": "personalization", "canonical_url": "https://core.yogoq.com/en-US/core/personalization", "title": "Personalization", "relation_type": "used_together" }, { "topic_id": "bf1c072f-38a8-5b40-8194-ee8f53ce67a7", "canonical_slug": "3c-analysis", "canonical_url": "https://core.yogoq.com/en-US/core/3c-analysis", "title": "3C Analysis", "relation_type": "used_together" }, { "topic_id": "c2814f26-6ed6-50c2-bc84-a5e47d2c229a", "canonical_slug": "a-b-testing", "canonical_url": "https://core.yogoq.com/en-US/core/a-b-testing", "title": "A/B Testing", "relation_type": "used_together" } ], "quality": { "quality": "reviewed", "publication_status": "published_reviewed", "source_count": 3, "last_reviewed_at": "2026-05-14T00:00:00.000Z", "trust_policy_version": "core-trust-policy-v1-2026-06-22" }, "limitations": { "policy_version": "core-trust-policy-v1-2026-06-22", "professional_advice_boundary": "reference_only_not_professional_advice", "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.", "items": [ "Public pages support general understanding and practical context; they are not professional advice for individual cases.", "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.", "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence." ] } }