{ "schema_version": "core-reviewed-term-ai-handoff-v1", "version": "core-reviewed-term-ai-handoff-v1", "contract_status": "preview", "distribution": "per_term_read_only_ai_handoff", "no_write_operations": true, "canonical": { "url": "https://core.yogoq.com/en-US/core/place", "slug": "place", "locale": "en-US" }, "summary": { "schema_version": "core-reviewed-term-summary-v1", "term_id": "12be6a45-5d76-583f-a9f2-0e2b5dda51c7", "canonical_slug": "place", "canonical_url": "https://core.yogoq.com/en-US/core/place", "locale": "en-US", "display_name": "Place (Marketing Mix)", "english_name": null, "abbreviation": null, "short_definition": "Place is how and where a product is made available to customers through channels and distribution.", "quality": "reviewed", "publication_status": "published_reviewed", "version": "core-reviewed-term-summary-v1", "last_reviewed_at": "2026-05-10T00:00:00.000Z", "sources_count": 3, "limitations_key": "core-trust-policy-v1-2026-06-22" }, "content": { "definition": { "key": "definition", "title": "一言でいうと", "text": "Place is how and where a product is made available to customers through channels and distribution.", "items": [] }, "formula": null, "boundary": null, "usage": [ { "key": "meaning", "title": "意味", "text": "In the marketing mix, place refers to the channels, logistics, and partners that connect the product to the customer. It includes retail, e-commerce, direct sales, delivery, and service availability. Place decisions determine convenience, service levels, and cost-to-serve, and must align with the target segment's buying behavior.", "items": [] }, { "key": "usage", "title": "役立つ場面", "text": "It decides which channels and partners will carry the offering. It affects inventory, fulfillment costs, and service expectations. It shapes customer experience by controlling access and convenience.", "items": [ "It decides which channels and partners will carry the offering.", "It affects inventory, fulfillment costs, and service expectations.", "It shapes customer experience by controlling access and convenience." ] }, { "key": "usage", "title": "使い方のポイント", "text": null, "items": [ "Match channels to how the target segment prefers to buy.", "Design distribution with clear service levels and ownership.", "Evaluate channel margins, control, and conflict before expansion.", "Treat logistics as part of the customer experience, not just cost.", "Review channel performance and prune low-value outlets." ] } ], "misunderstandings": [ { "key": "misunderstandings", "title": "よくある誤解 / 落とし穴", "text": null, "items": [ "Place is not just physical location; it includes digital access and delivery.", "More channels are not always better if they confuse the market.", "Distribution can not be an afterthought because it shapes demand." ] } ], "examples": [ { "key": "examples", "title": "最小例", "text": "A skincare brand sells online and considers adding retail stores. Research shows customers want fast delivery and easy returns, so the team invests in regional fulfillment first. They pilot a limited retail partnership to test in-person discovery without losing pricing control. By aligning channels with customer behavior, the brand grows reach while protecting margins and experience.", "items": [] } ], "comparisons": [ { "key": "comparisons", "title": "似ている言葉との違い", "text": "Compare Place (Marketing Mix) with adjacent concepts before deciding. Place (Marketing Mix) | Current concept | Use when the team needs the primary decision lens Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail General vocabulary | Broad explanation | Use only for orientation, not final decision-making", "items": [ "Place (Marketing Mix) | Current concept | Use when the team needs the primary decision lens", "Adjacent metric or framework | Supporting lens | Use when the team needs evidence or process detail", "General vocabulary | Broad explanation | Use only for orientation, not final decision-making" ] } ], "faq": [ { "question": "When should I use Place (Marketing Mix)?", "answer": "Use it when the team needs to decide scope, priority, owner, or trade-off, not when it only needs a short definition." }, { "question": "What makes Place (Marketing Mix) useful in practice?", "answer": "It becomes useful when it is tied to evidence, a decision owner, and a concrete next operating choice." }, { "question": "What should I avoid?", "answer": "Avoid using the term as a label without clarifying assumptions, boundaries, and how success will be judged." } ] }, "sources": { "source_refs": [ "concept:place:en-US", "concept:place:ja-JP", "core-term-page-500:concept:place" ], "visible_sources": [ { "label": "Principles of Marketing 1.2 The Marketing Mix and the 4Ps of Marketing (OpenStax)", "url": "https://openstax.org/books/principles-marketing/pages/1-2-the-marketing-mix-and-the-4ps-of-marketing", "kind": null }, { "label": "Principles of Marketing (Open Textbook Library)", "url": "https://open.umn.edu/opentextbooks/textbooks/principles-of-marketing", "kind": "tier_s" }, { "label": "Principles of Management (OpenStax)", "url": "https://openstax.org/details/books/principles-management", "kind": "tier_s" } ] }, "related_terms": [ { "topic_id": "2aa58d3c-4617-5302-a005-92ffcfbc26fe", "canonical_slug": "pomodoro-technique", "canonical_url": "https://core.yogoq.com/en-US/core/pomodoro-technique", "title": "Pomodoro Technique", "relation_type": "next" }, { "topic_id": "a2a8ee43-823b-59b4-9259-68920ca80ba1", "canonical_slug": "pivot", "canonical_url": "https://core.yogoq.com/en-US/core/pivot", "title": "Pivot", "relation_type": "used_together" }, { "topic_id": "bf1c072f-38a8-5b40-8194-ee8f53ce67a7", "canonical_slug": "3c-analysis", "canonical_url": "https://core.yogoq.com/en-US/core/3c-analysis", "title": "3C Analysis", "relation_type": "used_together" }, { "topic_id": "c2814f26-6ed6-50c2-bc84-a5e47d2c229a", "canonical_slug": "a-b-testing", "canonical_url": "https://core.yogoq.com/en-US/core/a-b-testing", "title": "A/B Testing", "relation_type": "used_together" } ], "quality": { "quality": "reviewed", "publication_status": "published_reviewed", "source_count": 3, "last_reviewed_at": "2026-05-10T00:00:00.000Z", "trust_policy_version": "core-trust-policy-v1-2026-06-22" }, "limitations": { "policy_version": "core-trust-policy-v1-2026-06-22", "professional_advice_boundary": "reference_only_not_professional_advice", "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.", "items": [ "Public pages support general understanding and practical context; they are not professional advice for individual cases.", "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.", "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence." ] } }